2 years ago, my wife and I decided our #1 priority was to try and see the world as it really is, not simply to “take trips” and visit points of interest to bury in an old Flickr account but actually attempt to live in places that are foreign to us in order to gain perspective on everything we had done thus far. From co-founding a Creative Agency to having a couple of children, there is a lot we pseudo-accomplished that has felt automatic, for lack of a better word, felt pre-planned for us, as if a nuclear family and the pursuit of success had been pre-wired by a society that views compliance as normalcy. I got fed up with that idea and started to explore the ramifications of leaving, first in a book then out loud, asking Gina if she ever saw herself leaving what we knew behind, if only for a short time, and put ourselves in a position to discover other places, languages and people, for the selfish purpose of getting to know us better. So we pulled out the atlas and started charting a voyage, a grand voyage that would take us around the world in a year during which we could let curiosity be our guide and the rent from our NYC apartment pay our way
When we finished drafting, we realized that such an adventure required more planning than a mere “let’s do this!” We’re a little slow. Well, that and the kids were just finishing school in upstate New York, where we had moved for some modicum of peace after spending 20 years in the city, and probably could use some time off before saying goodbye to everything they knew, like English. Which is why we decided in the interim to move to a single point for a couple couple years, settling on Bologna, Italy, the non-touristy gastronomic capital, where quality of life was said to be one of the highest in Europe, for a third of the price of Brooklyn. So we packed our bags, rented our apartment and fled.
We have now been here 2 years, to the day as we arrived June 26th 2013, and I confirm that I am indeed happy and fat, Italy is real, not just a marketing gimmick!
And that is why, on this anniversary of sorts, it is time to take that next step and deliver on the map we drew because goddamnit you cannot let a good map go to waste!…
See? It’s pretty good, right?
So here we are, packing our bags once again and getting ready to do the thing, to have “foreign-soiled experiences” and take a bath with as many different people as we can find, metaphorically and not. Of course, because nothing actually happens if it is not posted somewhere, feel free to check out bouvarezrelocationprogramme.com where we will contribute as much as possible so as to show off as well as inform our families of our death toll and whereabouts. And if you see a country you know, send us your tips or better yet, join us! 16 countries in 12 months is probably going to go much faster than we think, so don’t hesitate!
Of course, theaptBROADCAST, where you are right now reading these lines, will still be alive with all our tweets and vines but will rarely feature design work as we are putting the agency work on hold during this voyage of discovery. I hope you will meet us, if not during the trip, at least on the other side…