the definitive daily cultural column curated by stefan boublil.

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  • theaptPORTFOLIO

    theaptSHOWS

    February 12, 2010

    don’t you love it when you see a car manufacturer try to emulate a competitor’s success (cough-mini-cough) by first designing as close to a copy as they can and then slapping a marketing campaign on it that not only denigrates the roots of the very inspiration drawn on but does so by utilizing post-fucked icons that prove their tag-lines wrong in the first place? is there something i’m not getting citroën? are your people talking amongst themselves?

    February 11, 2010

    french connection uk, they of fcuk fame, have just launched a new campaign highlighting their new principled spokesperson, the man. designed to be one i would want to be, the one that, as a french man myself, i should probably be had i not be thrown away from the country 20 years ago for lack of smoking, eating red meat and not relying on either lunch or history to build self-esteem. of course, i can’t help but be reminded of the dos equis campaign and, antithetically, of the dumb man wave that is slowly sweeping over us. where are we men going? should we aspire for inexplicable smugness or simply do what we’re told in the hope of a reward? as someone for whom advertising is gospel, i feel confused, you know, just like when you read the real bible. (via animal)

    January 27, 2010

    appletableteventthis is it people, defcon 1, 60 minutes away from taking delivery of information we have been waiting for since that black monolith freaked the shit out of those monkeys and a flying bone turned into a spaceship. due to overwhelming over-excitment on my part, i will not be able to post during the keynote but wanted to share with you the direct livestream links you might have missed and that i will be constantly monitoring on your behalf at 1pm easter standard time:

    engadget
    wired gadgetlab

    apple insider

    mac news network

    gizmodo
    huffpo

    inevitably, i will probably fall victim to twittering incomprehensible words and profanities during the proceedings so i do encourage you to follow now if you don’t already. good luck to you all feature-seekers but do remember that the secret is in what you do with it, not what it looks like…

    January 22, 2010

    sometimes, i envy the french version of freedom… being able to create this kind of aids prevention commercial film must feel so, oh i don’t know… supair koule. here, i have to put a nsfw tag on this post, there it appears during the evening news, yet we stand as the global defenders of freedom of speech. is that weird? (via animal)

    michael-figurinemy 3 year-old daughter has become quite the naked performance artist when it comes to the hits of the king of pop. which makes for marvelous content to be unveiled at her 13th birthday party. so when i saw, in the same morning, this thriller figurine, complete with what seems to be pre-pubescent whiskers, and the fact that the grammies were going to air a mj tribute in 3D!, i thought “wow, we’re in for the long haul, better start trying to like beat it for realz now…”

    January 12, 2010

    feel_me_kleenex_01ok, fine, kleenex, cashing in on a long-standing relationship with your captive audience is a fine way to try new, more emotional strategies in order not to become faceless in a business where white cotton pulp is mere white cotton pulp to the customer, go for it, nice. but did you have to make it so ugly?

    January 6, 2010

    rand-cardso, yeah, paul rand was probably the most talented graphic designer of his and our time. and in no small part because he understood that graphic design, as the name does not imply, is about the dispensing of information, not decoration as most of today’s school graduates believe it is. easily seen in the IBM logo or the dubonnet ads but even more striking in his own business card. so. fucking. money. this is how steve jobs described him…