the definitive daily cultural column curated by stefan boublil.

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  • theaptPORTFOLIO

    theaptSHOWS

    February 2, 2010

    billetsuisse2i’ve never understood the pride surrounding the vulgarly-named greenback. it is, quite literally, the ugliest legal tender on the planet. sadly monochromatic, small, unimpressive in all aspects, it doesn’t exactly make you want to be paid in them, especially now that they’re worth nothing. look at what the swiss are doing? isn’t that nice? if a book is indeed judged by its cover then surely a country is judged by its bills, let’s redesign and compete on the world stage again, shall we?

    January 29, 2010

    image-not-availablegot some extra cash when you returned this? then go ahead and fearlessly dive into the sensical world of goldenfiddle who has made available a collection of posters and tshirts that absolutely do not ask the cinematic question, what would you do? but instead challenge you to test your friend’s image-based error message knowledge, an equally demanding quest that surely will be the best gift at that bris you’re reluctantly attending this weekend. quick, to your paypal!

    January 26, 2010

    2000s_headerhow can a banner be so promising yet so meh?… not sure how many of these actually would fit the admittedly high, but largely misunderstood, standard for relevance, or how significant a logo truly can help a company rise to the aforementioned relevance. that is a loooong discussion i will leave to the apologists of graphic design to fight another day.i would say that there are no logos on that list that strikes as particularly successful, the enron one perhaps, in the way the nike logo or the fedex logo was successful. maybe next decade…

    January 22, 2010

    chamarellithere’s of course nothing original about mixing the old and meaningful with the new forms of creative expression but fernando chamarelli does it better then you. the evident pre-columbian sources of his material fit perfectly within the grid-obsessed confines of today’s graphic design manifestos and the result is museum-worthy. love it. (via the science of design

    January 21, 2010

    selfreference28-web-detail1i’ll say it here once and never again in the hope not to be bashed by all you mop-topped lunatics but i have never liked the beatles (also, never found lucy funny or sophia loren beautiful…) not sure why. i’m sure they’re important, and whatnot, but none of their songs get my head swaying back and forth like, i don’t know, celine dion’s do. i’m not saying they’re inconsequential , simply that, outside of a handful quite beautiful melodies, i am dismayed at their continuing popularity. or is it just a matter of not being able to let go of once-proclaimed greatness, you know, like bob costas?… anyway, charting the beatles, a project much closer to my heart because it involves a grid and simple colors denoting data will certainly delight those among you who, i’m sure, think i’m a moron. you’re welcome.

    January 8, 2010

    packaging_03_popevery time i look, i’m a little more disappointed by the work that pentagram puts out and especially that of iconic priestess paula scher. look, for example at the newly released a redesign of the bausch + lomb’s renu, a product that people use the world over in order to be able to see properly through their bionic eye implants contact lenses, a pretty important, some would say vital, part of their daily routine. the opportunity lay at hand to define a category so as to reflect renu’s place in the daily routine of the affected demographic. but no, all they did was decorate the box with a glass half full. are you kidding me? if a student showed me this work i’d tell them to use their imagination a little and get back to me. the hyphen is a water drop? what?! is that the extent of the thinking out there? so it was designed to stand apart from the competition which, as you can see, needs no help to be put down. when the competition is that ugly, should standing apart really be the brief? shouldn’t it be taken for granted and rather prioritize the container’s place on the customer’s shelf? over-squirting? a real distinction between formulas? this is failure of the highest order for a company as invited to lecture as pentagram and it is unfortunately systemic of an industry that cares less and less about taking the time to make considered choices in favor of easy decoration jobs. shame, shame you know your name…

    January 6, 2010

    rand-cardso, yeah, paul rand was probably the most talented graphic designer of his and our time. and in no small part because he understood that graphic design, as the name does not imply, is about the dispensing of information, not decoration as most of today’s school graduates believe it is. easily seen in the IBM logo or the dubonnet ads but even more striking in his own business card. so. fucking. money. this is how steve jobs described him…