for those of you who have ever wondered what it is we do for a living and never quite bothered to click on the creative agency link to the left there, i would like to extend a helping hand. fact is, even colleagues in our own industry sometimes ask "no but really, what do you guys do?..." and so, i figured that after exactly 10 years of practice (we opened our doors in the summer of 2000,) perhaps i should, for once, utilize this forum for something useful and answer that most pertinent of questions. to start this conversation right, please find below, for your perusal, a smattering of our favorite things... (it may take a little bit of time to load, but once it does, you will smooth sail your way to knowledge and understanding, so-called, theaptWORKS.)

theaptARCHITECTURE shows how just another brick in the wall does not have to mean conformity.

theaptBRANDING displays ideas for which a visual solution, graphic or otherwise, was needed to accomplish the stated goal.

theaptEXPERIENTIAL details the projects for which we were asked, by a variety of clients, to invent and build experiences utilizing the tools of architecture, branding, marketing and event planning, all at once and never boring.

theaptPRESS is a few pages of our favorite published compliments by some of the most cajoled names in the business.

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do you love pretty drawings? do you love to be jealous of how much other people make because it gives you an opportunity to wallow in your own decrepitude? great, the best jobs in america infographic is for you!

is there any graphic movement cooler happening right now than alternative movie posters and book covers by designers hoping to get noticed? no, there isn't. and the inglorious basterds wave is rather nice.

breasts. fascinating appendages of the female form. exciting, excitable, holders of food and infinite erotic dreams, whether simply held or masochistically clamped, they represent, for a lot among us, the unique proposition in the inscrutable man/women war for domination of the human race. but do we understand them? do we love them for the right reasons? do we ...
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i don't think that i have come across a better thing in the world since nutella than the effing typeface by the brilliant alex merto. note to prospective clients: i will be designing your next logo with it.

there's no two ways to go about this, either you can't live without star wars and you'll find any excuse to justify thinking that anything to do about the interstellar saga is no less than awesome. or you don't. in which case these minimally-designed star wars ...
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poetry is as useless and potentially dangerous as music when described by reverend shaw moore, it confuses people's minds and bodies... obviously, this doesn't apply to makoto yabuki who stuns with his talent by using both, and some form for visual magic, in ...
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illustrator tavis coburn has been asked to re-imagine the bafta best picture nominees and he delivered the gorgeous. we do this...

finally, mtv does the right thing and drops all the bullshit reality programming to focus back on music television in their redesigned logo. sigh.

all this overproduced promotional video about their new logo tells me is how insanely peugeot has absolutely no clue what branding is supposed to do. i understand the whole, look at our past and this is our future thing they're trying to pass off as legacy but are you ...
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sometimes most of their lives, french people have too much time on their hands. sure, most of it is spent in questionable protests against margarine but some actually use the hefty unemployment checks on experiments that makes use of their inherent ...
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i've never understood the pride surrounding the vulgarly-named greenback. it is, quite literally, the ugliest legal tender on the planet. sadly monochromatic, small, unimpressive in all aspects, it doesn't exactly make you want to be paid in them, especially now that they're worth nothing. look at what ...
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