an nyc-based agency offering fully integrated branding, marketing, architecture and interior design services was born from a need to consider our lives, bit by bit, little by little, thoroughly, absolutely. an apartment is where you live. an apartment is ...
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you are completely welcome to stop by anytime you want to, but in case you can't make it over to our soho offices, check out these pics. the secretly naughty wallpaper is by paper voyeur, and the bed was custom made by hive mind design. as you can see, we really make ourselves at home here.

a few months ago, gina alvarez and stefan boublil, founders of the apartment, hosted a dinner for food & wine's editor-in-chief dana cowin in honor of master chef, michel bras. as you can see, the magazine titled it no less than dinner with a deity and the meal was indeed worthy of heaven. the second in the apartment ...
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it's not everyday that dreams come true. from the time that cutie and oddly-named nadine kissed you in 2nd grade till right now, i bet not a lot has happened to make you feel like miracles happen as often as in scripture or the constitution. me, i've hoped, as best, for 1. a tree of peace planted in my name in israel by the first asian-jew to become prime minister there 2. to become impervious to heat and 3. ...
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from the MIT media lab to trade-show floors and intel's marketing campaigns, the icon of choice for drawing the internet is a cloud. jon lebkowsky, online community director for wholefoods.com says that beyond our graphic user interfaces lies a dark unreality where the volume of interconnections is beyond the ...
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in collaboration with hearst publishing and chiat/day we were asked to re-define people's perception of the infiniti car brand. our take was that cars do not simply live by themselves, driving at break neck pace in the desert as they are often depicted in commercials. they are driven, inhabited by people, sometimes animals, filled with life. they even fit within a context, near a home, in a neighborhood... it is that dialogue that we wanted to spark. and so we did. building a neighborhood under a tent at the world-famous ...
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the newest member of theaptFAMILY is heremeet at the apartment at 101 crosby street in new york city, the site of our former retail design store and subsequent agency, is the inaugural location in a collection of state-of-the-art creative meeting spaces launching around the world over the next five years (london and dubai are currently in the planning stages). meet is a ...
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the black apartment honored in this design publication based in tel-aviv.

a first time developer entered our offices a while back and said: "i just bought six buildings in brooklyn, what should i do with them?" our answer was, after having carefully studied the demographic information for the building and the surrounding areas, "why not take advantage of the social network movement that is sweeping the world?" the entire planet it seems is in front of the computers, logging in to make new friends. but what was the original social network? that's right, neighbors. together with aguayo & heubener, the property's exclusive marketing and sales agent, we set on creating a community, a place where one would easily share a cup of sugar and more. with each amenity belonging to one building or another, one has to travel next door or across the street in order to engage in the various activities offered. and when time came ...
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hands-down one of our absolute favorite projects! the client was cindy gallop, international woman of mystery inspiration, who didn't exactly have much time, as the chairwoman of advertising giant BBH, to lay out her new apartment in the converted locker rooms of the first ymca in the u.s. but she did have time ...
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you want people to pay to what?!... that was most people's reaction when we told them what we were working on. yelo is a reflexology center coupled with napping services and a breakthrough in terms of business model for the american market. hired as the ...
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it's not everyday you get the call to furnish a church for living. we jumped on a plane to london and dedicated ourselves to the task at hand by first looking at the fact that a family with two children would live here. this needed to be a friendly house as ...
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