cocktail invitation to promote the canadian province of alberta

when we were told we had ten days to raise a tent in the middle of bryant park to promote tourism to alberta, canada we were stumped - literally. going on the theme of an apres ski lodge, we called every firewood vendor in the area to see who would delivery ...
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commissioned by travel alberta, we designed a dizzying fashion catwalk clad with mirror-polished stainless steel which, together with our branded alberta logo, made quite an impression on the guests. flickr stream paul hardy design

invitation to a fashion show at new york's waldorf astoria to celebrate the spring 2007 collection of canadian design paul hardy. we also designed the show, look for it in the commercial category.

we partnered with the national institute for people with disabilities to launch a fund raising event called springtime at the apartment.

friday may 18th was quite a night for us at the apartment. we unveiled four new things this year: - new websie concept - newly renovated office - the apartment LIFE magazine vol. 02 - new branding that's right. we're exausted! but the party was amazing, we had 1500 rsvps and it seems like evryone braved the long line into our great new space. the next day we got great reports from mocoloco, notcot, funfurde, sellsius, ...
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we always try to buck the trend here, and in 2003 we decided that we had had enough of white wine design parties that permeated our industry whenever a new chair came out. we wanted to do something meaningful for people and for ourselves; we decided to get political. we created a movement against what we perceived to be growing elitism in design because we found, surprisingly, that most people couldn't afford $10K sofas designed by people with unpronounceable names. we always felt that design was meant to be lived, not merely looked at. so we ...
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