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  • theaptPORTFOLIO

    theaptSHOWS

    March 27, 2013

    i have to say that, against my better instinct, i tend to shy away from wes anderson and roman coppola’s aesthetic. not for any holier-than-thou reasons but rather because it seems most often a compendium of post-it note ideas that reach the screen unfiltered, which i’m sure is their charm, but have yet, for me, to amount to much affecting storytelling. but that is precisely why i like this prada commercial series they just launched to promote a new perfume. perfectly aping the cinematic world of theaptFAVE jacques demy, they succeed in making the quirky work for them, for me and anyone for whom snippets of strangeness work better than long-winded ones.