so happy and proud to be a part of our friends’ new series over at APT No7 (no relation. yet.) titled how ideas become brands. they will be rolling out episodes one by one next week which all contain fascinating stories about each participant’s experiences with willing the merely imagined in the physical world. i had a wonderful evening talking with craig and his crew and i cannot wait to see the result. tune to their vimeo channel to catch all of them. and mine, of course, which comes out november 13th!