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  • theaptPORTFOLIO

    theaptSHOWS

    September 16, 2011

    i know most of you knock on theapt’s frameless door for entertainment purposes only but have you ever wondered about the way we work, why we do what we do or how we maintain such suple, pore-free skin? well, today is your lucky day as two out of those three questions get answered! the good people at american express followed us a few months back and took notes as we tackled rethinking venerable cleaning product brand CITRA-SOLV for a web series titled project RE:Brand meant to lift the veil of mystery which has for too long obscured your view of our process. included are tips, articles, case studies and three episodes to tag along with us. this was an incredible opportunity to talk about branding the only way we know how: by doing it.

    so, you know, enjoy! and don;t thank me for giving you something interesting to do on your weekend, it’s my job…