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  • theaptPORTFOLIO

    theaptSHOWS

    June 24, 2011

    i find that the conundrum of mixing old and new in design always gets back to the same place: retro. and that’s a place i’m not always comfortable with for it is more of a tribute to laziness than era. that said, as you may already know, i tend to be particularly obsessed with the function of the good old home telephone, a piece of technology whose purpose is refreshingly singular and, most often, unparalleled in reliability. when indeed did you last pick up your home phone and not heard a dial tone? right.

    that is why i am so enthused by the detraform model 500, a new approach to not just good design but, in founder joel blair’s words “return the telephone to a place of pride in the our homes instead of something we hide in the corner.” here he is, explaining more handsomely than i ever could…

    see? simple. get one, call me in the morning.

    (photo by guillaume simoneau)