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  • theaptPORTFOLIO

    theaptSHOWS


    May 9, 2011


    for those of you may have just joined us and are wondering what it is the hell we do, it is always my goal to show if i don’t have to tell. hence, here is a portrait of one of our projects, new york’s own yelo spa, a wellness center in midtown manhattan, which was a 360degree project for us as we were responsible for all aspect of it, from naming to branding to architecture to marketing. and the synergies between them. filmed by the incomparable gary nadeau for dwell magazine. enjoy!