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  • theaptPORTFOLIO

    theaptSHOWS

    November 5, 2010

    project

    have you ever wondered about the way we work, why we do what we do or how we maintain such suple, pore-free skin? well, today is your lucky day as two out of those three questions get answered! the good people at american express have been following us for the past four months and took notes as we tackled rethinking venerable cleaning product brand CITRA-SOLV for a web series titled project RE:Brand meant to lift the veil of mystery which has for too long obscured your view of the process. included are tips, articles, case studies and three episodes to tag along with us. as i attempted to relate when the trailer came out last week, this was an incredible opportunity to talk about branding the only way we know how: by doing it.

    in fact, you will see more than the apartment creative agency doing it. project RE:Brand is a web series that pairs five design and branding experts with five small business owners to assess and revitalize their brand identities. watch as the experts work with the businesses to provide advice, discuss their branding challenges, and give them complete image makeovers and even a brand assessment to help other small business owners start rebrands of their own.

    the videos are below and i hope you will take the time to visit the project pages on openforum.com in order to see the excellent work done for other clients by officelab and pandiscio. enjoy!

    so… how about you give us a call and we can do the same for you. minus the cameras. email me and we’ll carve some time out! have a brandtastic weekend!