all this overproduced promotional video about their new logo tells me is how insanely peugeot has absolutely no clue what branding is supposed to do. i understand the whole, look at our past and this is our future thing they’re trying to pass off as legacy but are you seeing how many logos they’re gone through in their history?! i counted 10! and ending with the 11th which is actually the least interesting treatment of the same lion idea (or is it a bear…) of all of them! is there anyone in charge over there who might say that a new logo shouldn’t be made to matter this much? that brand now resides in other things? oh, i don’t know… like, in the cars?!… this is nothing, really expensive nothing.