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  • theaptPORTFOLIO

    theaptSHOWS

    February 10, 2010

    all this overproduced promotional video about their new logo tells me is how insanely peugeot has absolutely no clue what branding is supposed to do. i understand the whole, look at our past and this is our future thing they’re trying to pass off as legacy but are you seeing how many logos they’re gone through in their history?! i counted 10! and ending with the 11th which is actually the least interesting treatment of the same lion idea (or is it a bear…) of all of them! is there anyone in charge over there who might say that a new logo shouldn’t be made to matter this much? that brand now resides in other things? oh, i don’t know… like, in the cars?!… this is nothing, really expensive nothing.

    COMMENTS [0]
  • where’s count dracula from sesame street when we need him? i was at this eye wear boutique called eye society recently, and was talking with my friend jeffrey who works there. the brands like dita tend to be more successful over brands like mykita because they debut only 1 pair as opposed to 3 or 4 at a time. i think dita tries to pertain to a design and style that transcends trends, and i appreciate that.

    POSTED BY: ++ / at 6:57 am, February 12, 2010