in nineteen ninety-nine, we created the apartment in order to have the ability to consider and influence, unrestrained by the increasingly reductive design industry, all aspects of life's experiences for ourselves and our clients around the world. designing all that surrounds us should neither simply care for beauty nor solely address functionality which is why we employ the tools of branding, marketing, architecture and interior design, among many, to examine all the facets of our collected lives, bit by bit, little by little, thoroughly, absolutely. whether tasked to build a home that feels true, ingeniously tell a brand's tale, or develop a product in a way heretofore unseen, we believe that good design lays not in the way the individual instrument is played but how the symphony is received. our goal is to tell your story, with a beginning, middle and end, even if not necessarily in that order. to invent, always.